Understanding Customer Characteristic of the Payment Trends in the Mail Order Industry

カテゴリ: 国際会議

論文No: MS7-1

グループ名: ACIS2015

発行日: 2015/10/15

著者名(英語): Hiroki Azuma(University of Tsukuba), Masakazu Takahashi (Yamaguchi University),Kazuhiko Tsuda(University of Tsukuba)

キーワード: Mail Order, Customer Analysis,\nPayment, Risk Management, Service Science and Management Engineering

要約(英語): This paper presents investigating the customer characteristics of mail order industry, especially the effect measurements of credit reminder. These kinds of research have not made intensively, focusing on the credit reminder so far. The conventional credit reminder is one of the bad debt collection work in the mail order company, so that they could not leave them as it is. Therefore, they could not capture the original condition of the remittance while most of the Japanese mail order company adopts the postpaid systems in their transaction system. For these backgrounds, we observed the bad debt list gathered from a mail order company and analyzed. From the results of the observation, we characterize the effect of the credit reminder. Intensive research revealed that the effect of credit reminder. From the result of study, Classification of customer from the payment trends are succeeded. As a result, Payment methods have some patterns are found. Classification of customer are classified with this knowledge. For mail order company, it will manage the effective credit to perform demand management to the characteristic of the customer. In addition, it becomes the useful information in performing ONEtoONE marketing.

原稿種別: 英語

PDFファイルサイズ: 893 Kバイト