Co-creating and Implementing Service Values into New Products:\n-A Proposal for SDL Based Product Planning Process-

カテゴリ: 国際会議

論文No: SS2-1

グループ名: ACIS2015

発行日: 2015/10/15

著者名(英語): Hiroyuki Sakano(Japan Advanced Institute of Science and Technology), Michitaka Kosaka(Japan Advanced Institute of Science and Technology)

キーワード: Product Planning Process, Service\nValue, Value Proposition, Value Co-creation, Value in Use

要約(英語): All product planners always dream of launching an attractive new product into the marketplace successfully though only a few of them can actually enjoy such a sweet dream. Why? Now, in order to approach this dream, unless you are a gifted product planner like Steve Jobs, you might have already made careful market researches, conducted intensive interviews with your target customers, and even implemented some leading edge technologies into the new product to attract your target customers. Yet, still, many of such new products might not be well accepted. Why not? We now conclude “service” is a keyword to answer this question even for “hardware-centric” products either they are targeted for BtoB or BtoC market. Further, the Service Dominant Logic (SDL) can be a prominent clue to clarify this longstanding Q&A with a possible solution.

原稿種別: 英語

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