Effectiveness of “Design Office” in Service Value Co-creation

カテゴリ: 国際会議

論文No: SS2-3

グループ名: ACIS2015

発行日: 2015/10/15

著者名(英語): Yukiko Nishioka(ACT Consulting Corp.,), Michitaka Kosaka(Japan Advanced Institute of Science and Technology)

キーワード: Service value co-creation, Service\nfield, Design office, MUSE

要約(英語): Service value co-creation is an important issue in service science. In this paper, we reveal the importance of creating an environment "ba" for collaboration and bird-eye view for grasping entirety. For creating “ba” as a practical value co-creation environment applying KIKI model, “design office” performs significant role. In KIKI model, the purpose of value co-creation is divided into two issues; first one is to clarify the service value which is provided by the enterprise to its end customer, and the second is to create and implement new service value. Focusing on first issue, we discuss the role of “design office” in creating collaboration environment “ba” and identifying the service field using MUSE method. Then by introducing business value creation project of a utility safety service company as a case study, effectiveness of service value co-creation facilitated by “design office” is verified.

原稿種別: 英語

PDFファイルサイズ: 813 Kバイト