Value Co-creation in Higher Education from the Viewpoint of Service\nMarketing: case study of JAIST iMOST course

カテゴリ: 国際会議

論文No: SS3-1

グループ名: ACIS2015

発行日: 2015/10/15

著者名(英語): Nguyen Thuy Dung (Japan Advanced Institute of Science and Technology),Kosaka Michitaka(Japan Advanced Institute of Science and Technology)

キーワード: co-creation, niche marketing, higher\neducation, service marketing

要約(英語): Co-creation and knowledge transfer are currently dominant in service marketing as a key factor to create value for both providers and customers. In the context of service and knowledge society, higher education is considered as service, and it is potential to apply service-marketing concepts in this sector in order to provide higher quality and adaptive employees for industries and societies. In this paper, based on a successful case study of co-creation in high education, we propose frameworks of value co-creation and knowledge transfer process in higher education in the boundary of niche market.

原稿種別: 英語

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