Object oriented design of CRM contents for the Electronic Commerce

カテゴリ: 部門大会

論文No: MC7-11

グループ名: 【C】平成14年電気学会電子・情報・システム部門大会講演論文集

発行日: 2002/09/02

タイトル(英語): Object oriented design of CRM contents for the Electronic Commerce

著者名: Wonjung Kim(Cresys Co.,Ltd.),Wonkyu Choi(Cresys Co.,Ltd.),Heehyol Lee(Fukuoka Inst. of Tech.)

著者名(英語): Wonjung Kim(Cresys Co.,Ltd.),Wonkyu Choi(Cresys Co.,Ltd.),Heehyol Lee(Fukuoka Inst. of Tech.)

キーワード: CRM|Object-Orented|EC|Online marketplace

要約(日本語): 10 years ago, appearance of WWW blew up the population of the Internet world. The increasement of the people offer the company a new opportunity named Online marketplace, and some smart people makes profits in the market.

Online market, especially based on internet, behaviors of the customer are traced inch by ich whatever intentionally or not. Some companies recognize the value of the traced data and make it as the business support information. Recently many technologies are showed up to extract information from gathered data.

This script describes how object-oriented methodology can be applied to EC site design based on the CRM.

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