Web上信頼工学の事例

カテゴリ: 部門大会

論文No: OS11-3

グループ名: 【C】平成16年電気学会電子・情報・システム部門大会講演論文集

発行日: 2004/09/02

タイトル(英語): Trust Engineering on the Web - An Example

著者名: Oskar Bartenstein(イフコンピュータジャパン)

著者名(英語): Oskar Bartenstein(IF Computer Japan)

キーワード: 信頼工学|感性工学|コンサルティング|レコメンデーション|Web購入支援|trust engineering|emotion egineering|consulting|recommendation|Webpurchase support

要約(日本語): Trust Engineering is the collection of engineering methods to understand and process trust between partners and the collection of methods to produce and manipulate trust.In traditional economics, land, capital and labour are the classic productivity factors. But in our modern economy,these productivity factors are neither neccessary nor sufficient.Trust engineering is presented as the next step following the recognition of the importance of product engineering and emotion engineering.Trust is identified as a key productivity factor, essential to successful business. Methods to create trust are discussed within a web based application for consumer purchase support.

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