How Do Customers Move in a Supermarket?

カテゴリ: 研究会(論文単位)

論文No: IS10004

グループ名: 【C】電子・情報・システム部門 情報システム研究会

発行日: 2010/04/22

タイトル(英語): How Do Customers Move in a Supermarket?

著者名: Kitazawa Masaki(Tokyo Institute of Technology),Takahashi Masakazu(University of Tsukuba),Yamada Takashi(Tokyo Institute of Technology),Yoshikawa Atushi(Tokyo Institute of Technology),Terano Takao(Tokyo Institute of Technology)

著者名(英語): Kitazawa Masaki(Tokyo Institute of Technology),Takahashi Masakazu(University of Tsukuba),Yamada Takashi(Tokyo Institute of Technology),Yoshikawa Atushi(Tokyo Institute of Technology),Terano Takao(Tokyo Institute of Technology)

要約(日本語): This paper presents results on experimental analysis on customers’ behaviors in a supermarket. Theexperiments are conducted in two ways. The one is to observe real behaviors of customers measured by RadioFrequency Identification (RFID) tags equipped with baskets for purchased items. We set RFID tags and antennas in asupermarket to obtain these data. The other is to gather virtual behaviors of customers simulated by Agent-BasedIn-Store Simulator (ABISS), which modeled the same supermarket and customers with purchase decision andpedestrian behaviors. The objective of ABISS is to investigate customer walking flows and purchasing behaviors in asupermarket. So far, such investigations have cost very much to examine in real situations. The simulator enables us tocarry out “virtual experiments” through changing various parameters of retail businesses and store operations. Intensivecomparisons with these real and virtual data have suggested the improvement of customer agents’ rules in ABISS.

原稿種別: 日本語

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