Evaluations of E-Traders: Avoiding Information Incompleteness

カテゴリ: 研究会(論文単位)

論文No: IS10005

グループ名: 【C】電子・情報・システム部門 情報システム研究会

発行日: 2010/04/22

タイトル(英語): Evaluations of E-Traders: Avoiding Information Incompleteness

著者名: Murakata Koki(Yamagata University),Matsuo Tokuro(Yamagata University)

著者名(英語): Murakata Koki(Yamagata University),Matsuo Tokuro(Yamagata University)

要約(日本語): In recent years, electronic commerce has been widely developing with improvement of comfort and convenience oftrading on the web. However, troubles on trading also increase. This paper proposes a novel evaluation model to reducethe information incompleteness and asymmetry by using multi-attribute evaluation. Buyers can precisely evaluate dueto the multiple criteria chosen by sellers. Based on the number of employed criteria, the system determines the incentiverate of synthetic rating. Thus, sellers have an incentive to disclose a lot of evaluation items for buyers. Advantages ofour proposed model include incomplete and asymmetric information decreases on the e-commerce site.

原稿種別: 日本語

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