How compensation determines the service value co-creation process

カテゴリ: 研究会(論文単位)

論文No: IS10012

グループ名: 【C】電子・情報・システム部門 情報システム研究会

発行日: 2010/04/23

タイトル(英語): How compensation determines the service value co-creation process

著者名: Shirahada Kunio(Japan Advanced Institute of Science and Technology),Onjyo Tomoko(Japan Advanced Institute of Science and Technology),Kosaka Michitaka(Japan Advanced Institute of Science and Technology)

著者名(英語): Shirahada Kunio(Japan Advanced Institute of Science and Technology),Onjyo Tomoko(Japan Advanced Institute of Science and Technology),Kosaka Michitaka(Japan Advanced Institute of Science and Technology)

要約(日本語): The demand for a potential style of interaction between service providers and recipients has recently been increasing, and we have therefore studied the service theater approach with a focus on its compensation system. We applied the theater model to the process of apiculture and university and industry research collaboration. Results of case analysis demonstrated that the new potential interaction styles based on new compensation systems were “retaining customers,” “something unique that only the customer produces,” and “a good reputation” as a reward from the customer. This conceptual study proposes a new type of interaction that involves a non-human factor and can function as the first step in design service innovation.

原稿種別: 日本語

PDFファイルサイズ: 668 Kバイト