A Concept of Service Field in Service System for Creating Service Value

カテゴリ: 研究会(論文単位)

論文No: IS11006

グループ名: 【C】電子・情報・システム部門 情報システム研究会

発行日: 2011/04/14

タイトル(英語): A Concept of Service Field in Service System for Creating Service Value

著者名: Kosaka Michitaka(Japan Advanced Institute of Science and Technology),Shirahada Kunio(Japan Advanced Institute of Science and Technology),Ito Yasunobu(Japan Advanced Institute of Science and Technology)

著者名(英語): Kosaka Michitaka(Japan Advanced Institute of Science and Technology),Shirahada Kunio(Japan Advanced Institute of Science and Technology),Ito Yasunobu(Japan Advanced Institute of Science and Technology)

キーワード: Ｓｅｒｖｉｃｅ　ｆｉｅｌｄ|Ｓｅｒｖｉｃｅ　ｓｙｓｔｅｍ|ＳＤＬ　（ｓｅｒｖｉｃｅ　ｄｏｍｉｎａｎｔ　ｌｏｇｉｃ）|Service field|Service system|SDL (service dominant logic)

要約(日本語): This paper proposes a concept of service field in service system for creating service value. The service value, which gives users’ satisfaction for provided services, depends on the situation, users’ characteristics and users’ objects for services. Vargo proposed SDL (service dominant logic), where service value is determined according to “value in use”. This “value in use” corresponds to the relationship between the services itself and the situation where services are provided. This relationship is analogous to the field theory in physics such as the electro-magnetic field. Therefore, a concept of service field in service system for creating service value is proposed based on the analogy of the electro-magnetic field. By using this concept, “value in use” mechanism can be explained theoretically. An example of persona marketing is demonstrated for explaining the effectiveness of the proposed service field concept. This concept can be applied to designing effective service systems.

要約(英語): This paper proposes a concept of service field in service system for creating service value. The service value, which gives users’ satisfaction for provided services, depends on the situation, users’ characteristics and users’ objects for services. Vargo proposed SDL (service dominant logic), where service value is determined according to “value in use”. This “value in use” corresponds to the relationship between the services itself and the situation where services are provided. This relationship is analogous to the field theory in physics such as the electro-magnetic field. Therefore, a concept of service field in service system for creating service value is proposed based on the analogy of the electro-magnetic field. By using this concept, “value in use” mechanism can be explained theoretically. An example of persona marketing is demonstrated for explaining the effectiveness of the proposed service field concept. This concept can be applied to designing effective service systems.

原稿種別: 日本語

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