製品ビジネスにおける余白モデル概念に基づく顧客との価値共創プロセスの提案

カテゴリ: 論文誌(論文単位)

グループ名: 【C】電子・情報・システム部門

発行日: 2019/09/01

タイトル(英語): A Proposal of Value Co-creation Process with Customers based on Knowledge Whitespace Model Concept in Product Business

著者名: 大塩　和寛（国立大学法人北陸先端科学技術大学院大学知識科学研究科），小坂　満隆（国立大学法人北陸先端科学技術大学院大学知識科学研究科）

著者名(英語): Kazuhiro Oshio (Japan Advanced Institute of Science and Technology), Michitaka Kosaka (Japan Advanced Institute of Science and Technology)

キーワード: サービス，価値共創，サービス化，アジャイル　　service，co-creation，servitization，Agile

要約(英語): Servitization of manufacturing industry has become important problem. However, there are very few studies which show specific methods in the manufacturing industry. In this paper, we propose a knowledge whitespace model concept as a value co-creation framework with customers based on Service Dominant Logic in the manufacturing industry. Separate the functions of the target service / product into two hierarchies, the application layer and the platform layer, and remove the functions other than the most important function. Therefore, this model intentionally creates knowledge whitespace and promotes value co-creation with customer. We analyzed concrete examples of development of multiple services and products and examined the effectiveness of the model focusing on relationships, information exchanged, co-created value.

本誌: 電気学会論文誌C（電子・情報・システム部門誌） Vol.139 No.9 （2019） 特集：知能メカトロニクス分野と連携する知覚情報技術

本誌掲載ページ: 1092-1099 p

原稿種別: 論文／日本語

電子版へのリンク: https://www.jstage.jst.go.jp/article/ieejeiss/139/9/139_1092/_article/-char/ja/