トピックグラフの中心性に基づいた顧客ニーズの地域差の可視化―都心の美容院業界におけるクチコミ解析を例に―

カテゴリ: 論文誌(論文単位)

グループ名: 【C】電子・情報・システム部門

発行日: 2022/06/01

タイトル(英語): Visualization of Needs Differences Between Commercial Areas Based on Topic Graph Centrality―Analysis of Customer Reviews in The Beauty Salon Industry in Urban Areas As An Example―

著者名: 岩崎　友秋（千葉工業大学），永井　一平（千葉工業大学），三浦　和也（千葉工業大学），齊藤　史哲（千葉工業大学）

著者名(英語): Tomoaki Iwasaki (Chiba institute of Technology), Ippei Nagai (Chiba institute of Technology), Kazuya Miura (Chiba institute of Technology), Fumiaki Saitoh (Chiba institute of Technology)

キーワード: 顧客の声，非負値行列因子分解，トピックグラフ，地域差，固有ベクトル中心性　　voice of customer，non-negative matrix factorization，topic graph，regional differences，eigenvector centrality

要約(英語): Targeting that accurately captures customer needs is expected to become even more important in the future in order to overcome competitors. Some beauty salon customers also come from local areas to urban stores. Even in downtowns, customer demographics and customer preferences vary greatly depending on the region. Therefore, it can be inferred that there is some relationship behind the location of the store and the needs of customers. The purpose of this research is to understand the characteristics of customer needs and the relationship between regions. In this paper, we analyze the difference in the customer segment between regional areas in the beauty salon industry, through analysis of customer review data posted on the beauty salon reservation site. By applying non-negative matrix factorization method to the customer reviews for the stores in the commercial area to be analyzed, we extracted the topics related to the needs in each region. Furthermore, we attempted to visualize the needs caused by the commercial area by associating the response magnitude of this topic with the location information of the store where the review text was posted.

本誌: 電気学会論文誌C（電子・情報・システム部門誌） Vol.142 No.6 （2022）

本誌掲載ページ: 660-669 p

原稿種別: 論文／日本語

電子版へのリンク: https://www.jstage.jst.go.jp/article/ieejeiss/142/6/142_660/_article/-char/ja/