ハフモデルを用いた実務的な加盟店舗への注文割り当て手法

カテゴリ: 論文誌(論文単位)

グループ名: 【C】電子・情報・システム部門

発行日: 2024/08/01

タイトル(英語): A Practical Order Assignment Method to Affiliated Stores Using Huff's Model

著者名: 川本　卓樹（早稲田大学大学院創造理工学研究科），蓮池　隆（早稲田大学大学院創造理工学研究科）

著者名(英語): Takaki Kawamoto (School of Creative Science and Engineering, Waseda University), Takashi Hasuike (School of Creative Science and Engineering, Waseda University)

キーワード: ECサイト，注文割り当て，ハフモデル，ボロノイ分割　　E-commerce website，order assignment，Huff's model，Voronoi tessellations

要約(英語): In recent years, there has been a steady year-on-year increase in the benefits that consumers derive from products and services via e-commerce platforms. Specifically, there are e-commerce companies that operate by assigning customer orders to affiliated stores within their platform. In this sales model, it is still common for operators to manually assign orders to affiliated stores. In this study, we developed a method that automatically and dynamically assigns orders based on store scale while considering the efficient distribution of orders to minimize delivery distances. The scale of the stores was quantified using Huff's model. Numerical experiments were conducted using real data from e-commerce companies. The results indicate that the proposed method showed better performance than that of the operators in terms of delivery distance. Furthermore, the proposed method outperformed previous research in terms of the balance of orders at each store. In conclusion, the proposed method offers a more practical approach compared to previous research.

本誌: 電気学会論文誌C（電子・情報・システム部門誌） Vol.144 No.8 （2024） 特集Ⅰ：Smart Cityを支える高度な無線通信，センシング及び情報処理　特集Ⅱ：人と人とを繋ぐ情報・システム技術

本誌掲載ページ: 742-748 p

原稿種別: 論文／日本語

電子版へのリンク: https://www.jstage.jst.go.jp/article/ieejeiss/144/8/144_742/_article/-char/ja/