店舗における購買力の向上を考慮した最適照明システムの構築に関する研究

カテゴリ: 論文誌(論文単位)

グループ名: 【A】基礎・材料・共通部門

発行日: 2012/01/01

タイトル(英語): Study on Formulation of Optimum Lighting-system for Purchasing Power at Stores

著者名: 藤田　博樹（富山大学大学院），中嶋　芳雄（富山大学大学院），高松　衛（富山大学大学院），太田　正明（富山大学大学院），澤　一寛（富山大学大学院）

著者名(英語): Hiroki Fujita (University of Toyama), Yoshio Nakashima (University of Toyama), Mamoru Takamatsu (University of Toyama), Masaaki Oota (University of Toyama), Kazuhiro Sawa (University of Toyama)

キーワード: 店舗照明，最適照明システム，因子分析，印象評価　　store illumination，optimum lighting system，factor analysis，image evaluation

要約(英語): In store lighting, difference in the look-and-feel of foods gives effects on the purchasing power of customers. This study conducted the digitalization and quantification on the effects of the variation of light-source color and illuminance used for lighting foods on image recognition on foods. As a result, it was clarified that when meat was illuminated with the light source of "pink" or "faint pink," image evaluation on foods became higher. In addition, when illuminance increase was applied to these two light-source colors, image evaluation on "faint pink" became further higher. The reason is supposed to be that the redness of meat increased, which may have enhanced fresher impression. From this study, it has been clarified that the light-source color and illuminance optimum for each food are variant. The results show that lighting foods with the optimum light-source color and illuminance can make foods look better.

本誌: 電気学会論文誌A（基礎・材料・共通部門誌） Vol.132 No.1 （2012） 特集：2012年研究開発の動向と最前線

本誌掲載ページ: 57-62 p

原稿種別: 論文／日本語

電子版へのリンク: https://www.jstage.jst.go.jp/article/ieejfms/132/1/132_1_57/_article/-char/ja/